My Approach
I strongly believe that play isn’t just for kids—it’s essential to the creative process. Just as children learn by exploring, experimenting, and making a mess, the best ideas in media are born that way too. My approach to creative ideation and development is rooted in play-based principles, ensuring that every project—whether a TV series, podcast, interactive app, or digital experience—is designed to capture attention, spark curiosity, and encourage active participation.
The Play-Based Principles That Guide My Work:
🧠 Exploration & Discovery – The best ideas emerge from trying, testing, and reimagining. No idea is too big, too silly, or too unfinished to explore.
🎭 Imaginative & Hands-On Creativity – Just like kids learn best when they engage with their whole bodies and senses, I approach media development in a tactile, immersive, and iterative way—whether through storyboarding, prototyping, or playtesting ideas in action.
🔄 Iteration & Experimentation – Creativity thrives on trying, tweaking, and testing. I treat development like a lab, refining ideas through collaborative brainstorming, user testing, and play-based problem-solving to ensure engagement and impact.
🌍 Real-World Play Connection – The best media doesn’t just exist on a screen—it inspires movement, interaction, and creativity beyond the content itself. Whether it’s a show that sparks pretend play or a game that encourages real-world exploration, I create all forms of media with active, not passive, engagement in mind.
💡 Joyful Learning & Lasting Impact – Play is the foundation of learning. Every story, character, and experience I develop is designed to stick with kids, helping them laugh, grow, and discover something new.
My philosophy is play with ideas and create with purpose—because the most powerful creative breakthroughs happen when we think like kids, play without limits, and experiment with what sticks.
